What is TANR International?
What does TANR offer enterprises in nude recreation?
What are the three major sources of TANR web traffic?
Who/what is eligible for TANR Registry inclusion?
Why register annually if already included as a courtesy listing?
What special Web Marketing Options are available?
Why does a Banner or its Ranking matter?
What daily web results can be expected at various levels of visibility?
How can web results be verified?





What is TANR International?

TANR International is a not-for-profit, trade & cooperative marketing association of diverse enterprises and organizations which support and promote nude recreation in the wholesome traditions of the international naturist/nudist community.

TANR equally serves varied commercial ventures, member-owned clubs and non-profit associations in sizes ranging from small bed-and-breakfast proprietorships to large destination resorts and communities.

TANR is guided by an annually elected board of association volunteers who select a president. Administrative functions are currently performed for TANR by its official agent, the American Association for Nude Recreation, a participating member.

All TANR revenues are devoted to outreach marketing and better communications to encourage knowledge, acceptance and appreciation of nude recreation.



What does a TANR conference offer enterprises in nude recreation?

TANR holds a unique annual business conference of owners, leaders and prospective investors who seek market growth and development of nude recreation and new ideas for its success.

If you want to stay current, you'll want to attend this conference.



What are the three major sources of TANR web traffic?

TANR operates this proven cost-effective web marketing system uniquely designed for nude recreation outreach featuring www.tanr.com and its targeted traffic sources.

TANR repetitively advertises “CLOTHING-OPTIONAL & NUDE GETAWAYS” in major mainstream travel and recreation magazines (est. 10 million upscale readership) using source-coded web addresses.

TANR exchanges web links and banners with cooperating naturist/nudist organizations.

TANR ranks high on all major search engines using appropriate, varied terminology.



Who/what is eligible for TANR Registry inclusion?

All generally recognized naturist/nudist national associations and their landed enterprise affiliates in the Western Hemisphere are routinely included in the TANR Registry with a courtesy listing and hyperlink, if known.

All other applicants and their web sites are reviewed on a case-by-case basis for compatible standards and affiliations.



Why register annually if already included as a courtesy listing?

Registration always attracts more qualified web traffic to any given web site.

Basic TANR registration includes a distinctive, informative Registry ad space with two links from a primary search category for only $100 per year (equal screen space, affordable to all--a matter of policy).

Compared to an unregistered courtesy listing, a Registry ad conveys more credibility, greater visibility, relevant affiliations and a welcoming attitude to high-value, self-selective web visitors (in exchange for a symbolic contribution towards TANR cooperative advertising expenses.)

Registration entitles a range of proven, cost-effective web marketing options to magnify overall visibility, credibility, linkage and click-thru results with detailed accountability.

Registration and especially participation at higher levels help sustain vital open channels between promising, opt-in, mainstream prospects first learning about nude recreation and our unique niche marketplace, thereby enabling all with compatible values to connect.

All current registrants are also entitled to a discounted TANR member conference fee.



What special Web Marketing Options are offered?

Any registrant may add multiple, inclusive search category ads to the TANR Registry at $25 each per year. (Up to 15 different double-link search ads are available.)

A Level 1 (basic) registrant may pre-schedule a standard “Seasonal Banner” at $100 per month. (Provides timely visibility of a banner link for ventures with limited open seasons or outreach budgets.)

A Level 2 Featured Site registrant receives a relatively more visible, customized Logo Banner plus a full Preview Page with text and photo for $1,000 per year. (Adds 3 important links plus intermediate banner ranking/visibility for year-round web marketing at minimal cost per referral.)

A Level 3 Featured Site registrant receives a preferred-rank custom Banner, a Preview Page linked from related main page text photos, participation in the “Special Offers” option and the maximum overall visibility and quantity of links for $2,500 per year.



Why does a Banner or its Ranking matter?

Banners represent the most popular overall source of direct click-thrus (about 2 out of 3), and banners near the top tend to attract more traffic than those less visible below.

Banner ranking refers to relative location down the “Featuring” Banner column (always visible in the left frame of the screen), which sequence is determined by total contribution (including an annual blind bid auction) towards TANR’s outreach advertising expenses.

Banner ranking also determines the location of Level 3 photo-links to their Preview Pages (the 2nd most popular click-thru source at 20%) as well as the listing order of “Special Offers”, an effective conversion option used by many successful web sites.

In general, click-thru results vary directly with the quantity and visibility of participants’ hyperlinks, and each level thereby improves total performance over a lower level.



What daily web results can be expected at various levels of visibility?

Compiled from the June 2005 Click-thru Report:

An average Level 1 site with a Seasonal Banner attracts about 15 click-thru visitors per day. (450/mo. - average cost 22 cents each)

An average Level 2 site attracts about 25 visitors per day. (750/mo. - 11 cents)

An average Level 3 site attracts about 45 visitors per day. (1350/mo. - 15 cents)

An average unregistered (Level 0) site attracts 1 free visitor every other day.

Destination popularity and/or population proximity are important LOCATION factors always influencing a wide range of results within each group above.



How can TANR web results be verified?

TANR offers user-friendly, custom-designed, on-line data base reports which can be reviewed anytime to:

(a) analyze incoming web traffic by source
(b) track where visitors go within the web site and
(c) summarize which links were used to click-thru to all participants (including the unregistered sites).

Book-marking the TANR Reports site is highly recommended to anyone wishing to sample this unique web flow of interest and preferences in nude recreation alternatives. Daily traffic volume always guarantees a high level of statistical predictability, making it a fairly representative barometer of the overall marketplace for nude recreation.

This dynamic transparency caps TANR’s cooperative web marketing system specifically designed for all nude recreation enterprises seeking growth and a continuous channel to new prospects. Operational and tested since 1995, we call it TOP (the TANR Outreach Program) and welcome all eligible participants to enjoy its benefits and insight.



Greater participation in TOP increases the overall outreach effort necessary for wider success and growth. Please join with us in full registration if you agree with our goals. Contact for assistance in Level 2 or 3 participation.